What is SEO and how is SEO used?

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Search Engine Optimization 



(SEO) means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily find-able, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. 



How do search engines work?


-  Search engines return results for any search query entered by the user. To accomplish this, they survey and "understand" the vast network of websites that comprise the internet. They use a sophisticated algorithm to determine which search results to show for each search query. 






Reference:
-What is seo? basics of search engine optimization (no date) Mailchimp. Available at: https://mailchimp.com/en-gb/marketing-glossary/seo/ (Accessed: January 23, 2023). 

- Shopping bag (no date) My Shopping Bag. Available at: https://www.sephora.co.uk/shop/basket?removed=161085-72599 (Accessed: January 28, 2023).

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